Competition of bike vehicle producer brand Japan in Makassar market growing tightens.
Not only compete in the case of sale that reach thousand of units monthly, service and image even also becomes one of priority. That thing proved by Honda that officially occupy Astra Motor Makassar new building in Jl sultan Alauddin, Thursday February 14th.
Bambang Untoro, Regional Head PT Astra International, Tbk-Honda Makassar tell that the three floors building has been in accordance with standard of PT Astra Honda Motor, Honda motorbike manufacturer. With that building, His side hope can give better service.
For better service, besides Astra Honda Makassar building, His side also rely on Honda standard building in KIMA, and network which disseminated in Sulsel, Sulbar, Sultra, and Moluccas region.
“Honda network consist of 62 network of unit sales, 143 networks of AHASS or opening workshop, and 235 networks of spare part selling,” He said.
From sale side, continue Bambang, His side targets goals of sale increase to 20 percents of attainment last year which as high as 70 thousand units. That way, Honda under marketing area Makassar targets 90 thousand units in this year.
Till last month, confessed that His side has released almost 8000 units. Request of Honda Motorbike has been predominated by duck type as high as 85-90 percents.
Bambang optimism that goals to release 90 thousand motor units in this region will be reached till year-end. That thing supported by prediction that more and more growing of agriculture business which require transportation, specially motorbike in supporting that business.
For example, in area that rich in natural product like Palopo and Ambon. Even like that, His side also not overrule young user segment. “For this area, biggest market still Makassar that reach 35-40 percents. Nevertheless, request in other area continues expand,” He said.
Meanwhile, Astra building Motor Makassar that built on the ground 4.330 m2, opened directly by Walikota Makassar Ilham Arif Sirajuddin, yesterday.
Opening of Astra Motor Makassar that consist of showroom, workshop, office, and trainning building is witnessed by Mr Okada, representative from Honda Motor Japan, Johannes Loman, Director of Marketing PT AHM, Ronny Ramli, CEO PT Astra International Tbk-Honda and a number of audiens that consist of banking, finance, opening network, play dealer and media partner.
That Building, clear Bambang, provided with training facility to improve human resource from Honda, especially mechanical staff.
In its operation later, Astra Honda Makassar also will support government program in anticipating global warning that is program of Astra Green Company by title of tree cultivation.
As the evidence of Corporate Social Responsibility, His side also deliver donation to rightful claimant and plan to constructs resources in order to self-supporting.
“We will invite those in wish try, for constructed to found workshop by it self later. In other hand we also berencana invite motor club to follow constructed in this building as [the] our involvement form,” he/she said.
“We will invite those in wish try, for trained in order to found workshop by their self later. In other hand we also plan to invite motor club to be trained in this building as our involvement form,” He said.