In Java, Honda motorbike can be called king of public road. Nevertheless in South Sulawesi (Sulsel), await first.
Honda Management approach Yamaha and Suzuki as the strong competitor.
“Here (Sulsel), Yamaha and Suzuki still very strong! Thus, its competition tightens,” express Chief Executive Officer PT Astra International Tbk-Honda, Ronny Ramli.
Ronny expresses variated important issue related to growth of Honda. Nevertheless some part is in off the record context.
Former Chief Operation Officer Daihatsu Sales Operation PT Astra International Tbk-Daihatsu comes to Makassar to open show room.
Ronny comes with Johannes Loman, former Marketing Director PT Astra Daihatsu Motor that also “pulled” to Astra Honda Motor.
Both of them is two figures returned successfulness Daihatsu that now control 14 national percent of car markets in 2007. Nevertheless since beginning of this year is asked to handle Honda motorbike management.
Both of them pulled to give sale “therapy” for Honda that in last two year get excitement pressure from Yamaha.
Even in 2007, Yamaha defeats Honda sales figure in national in two times. Whereas in Sulsel, Yamaha more overlaps.
“January, we still lead market in sale area of Astra Honda Makassar (South Sulawesi, West Sulawesi, South East Sulawesi, and Ambon) with market compartment 43 percents,” he said at the same time shows data of market compartment.
Honda sales volume more than 7.000. Nevertheless, he has not yet got comparison data with two competitors. From data presented, for 2005, 2006, and 2007 Hondas and Yamaha rivalitas is very tighten.
In 2005, Honda controls market 43 percents, whereas Yamaha 24 percents. In 2006, Honda market compartment downwardses 42 percents, whereas Yamaha go ups 30 percents. And its top in 2007, market compartment Honda downwards becomes 39 percents, whereas Yamaha go ups 31 percents.
In 2008, Astra Honda Makassar target sales 90 thousand units. Whereas Yamaha with smaller sale area, South Sulawesi and West Sulawesi (Sulselbar), target sale 70 percents. Whereas Suzuki with market compartment 31 percents (Sulselbar).
In national motorbike market is predicted penetrate number 6 million units. In 2007, motorbike that sold are 4.688.263 units. That means, market predicted grows 21,86 percents. In 2006, motorbike are sold 4.427.342 units.
From amount six million units, Honda can take market 2,6 million. That means, Honda goals takes market 46,7 percents that also position Honda will be remain to be market power in 2008.
Per January 2008, Honda books sale 208.806, also lead market.
Second Position and so on Yamaha with 185.900 units, Suzuki 73.043 units, and Kanzen 3.030 units, and Kawasaki 2.285 units.